Mar 28, 2024  
2013-2014 Academic Catalog 
    
2013-2014 Academic Catalog [Archived Catalog]

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COMM 2327 - Introduction to Advertising


Theories, principles and functions of advertising; role in marketing strategy; specific requirements of all media forms; campaigns and role of advertising agency.

Hours (3 sem hrs; 3 lec)

Texas Common Course Number: COMM 2327



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