Mar 28, 2024  
2013-2014 Academic Catalog 
    
2013-2014 Academic Catalog [Archived Catalog]

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MRKG 1311 - Principles of Marketing


Introduction to basic marketing functions; identification of consumer and organizational needs; explanation of economic, psychological, sociological and global issues; and description and analysis of the importance of marketing research.

Hours (3 sem hrs; 3 lec)



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