May 29, 2025  
2019-2020 Academic Catalog 
    
2019-2020 Academic Catalog [Archived Catalog] Add to Portfolio (opens a new window)

MRKG 1311 - Principles of Marketing


Introduction to basic marketing functions; identification of consumer and organizational needs; explanation of economic, psychological, sociological and global issues; and description and analysis of the importance of marketing research.

Hours (3 sem hrs; 3 lec)



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