ARTC 1349 - Art Direction I

Prerequisites / Corequisite
Prerequisite: ARTC 1313

Creation of projects in art direction for advertising graphic campaigns for products, services or ideas. Topic include all campaign procedures from initial research and creative strategy to final execution and presentation of a comprehensive project.

Hours (SCH): 3 sem hrs
Lecture Hours: 2 lec
Lab or Other Hours: 4 lab