Aug 06, 2026  
2026-2027 Academic Catalog 
    
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2026-2027 Academic Catalog
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MRKG 1311 - Principles of Marketing

Introduction to basic marketing functions; identification of consumer and organizational needs; explanation of economic, psychological, sociological and global issues; and description and analysis of the importance of marketing research.

Hours (SCH): 3 sem hrs
Lecture Hours: 3 lec


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